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On March 1, 2012, the United States Agency for International Development (USAID), launched a new Policy on Gender Equality and Female Empowerment. US AID operates as the foreign aid branch of the US government and this policy was created to strengthen global efforts to reduce gender gaps.

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"As a mother and a daughter, I can't accept one in three women will be a victim of violence in her lifetime," said actress Reese Witherspoon.  "Victims of domestic violence are an extremely isolated group so we chose to work for helping women in this terrible situation," said Crown Princess Mary of Denmark. Victims like Lavon Morris-Grant shared her own experience of abuse and violence